The property journal · Partnerships
What makes a useful property introduction?
A simple briefing guide for estate agents and property partners.
CL Stays editorial · 1 November 2026
Give the property context
Start with location, size, floor plans, condition and availability. Explain whether the owner is seeking management, a lease or, where relevant, a sale, and include their expectations where authorised.
Be clear about the intended use
Serviced accommodation needs an open discussion with the owner. Identify known restrictions early, so everyone understands what must be checked before an agreement can progress.
Agree commercial roles
Discuss introduction fees, agency involvement and communication with the landlord before assuming anything. Clear roles make an ongoing relationship easier for everyone.
Focus on a good fit
A useful introduction does not need to promise a result. It gives the operator enough information to assess the opportunity and helps the owner make an informed decision.
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